>>reporter: not played into the picture of romney obama campaign was trying to paper. there's one other big advantage to going early. as the air waves swing states became saturated with political ads now from both sides television stations are required to give the candidates discounted rate in the last 60 days before the election. if the discount apply only to candidates political parties and outside groups like super pack thief they are not entitled. "washington post"reports that in ohio 30 second slot this cost obama campaign 125 dollars is costing conservative super pack 900 dollars. romney to get that discounted rate as we have reported much of the money that romney raised has been from high dollar donor. going to the rnc. not to romney campaign. >> people representing room any have to spend 3 to 5 teams as much than obviously you have got only one-third or 1 quarter or one-fifth the number of ads you can run. >>reporter: hear about the big convention the president got that romney didn't. there were other factors at play. we are in the seeing those political ads ei